Noorain+&+NoorAsyura

__**PROPOSAL**__

1. Title MALAYSIAN CAREER WOMEN OBSESSION TO LOOK BEAUTIFUL

2. ‍‍‍‍‍‍‍‍‍‍‍‍‍Background Information

‍‍‍‍‍‍‍‍‍‍‍‍‍ Beauty market in Malaysia is growing rapidly. On cosmetic industry, Malaysian spend an estimated $ 500 million every year. Reports from the Utusan Malaysia newspaper dated September 18, 2010 states that Malaysians spend RM3.42 billion projected in 2010 for the purchase of cosmetics and beauty products. Research finding by Ifa Sirrhu binti Samsuddin in Blog Rasmi,Malaysia Legal Department, claim that in era technology and the developing world,career women are more concerned with personal skills of the more interesting because she wants to be more confident. However, women's attitudes towards beauty obsesses today is seen to be detrimental and harmful to women themselves because the chemicals found in beauty products that not only can lead to increased ugly face but can be deadly.

‍‍‍‍‍‍‍‍‍‍‍‍3. Statement of Problem

‍‍‍‍‍‍‍‍‍‍‍‍ Nowadays, beauty is sometimes negatively affects women, as reported in local newspapers such as the case Noraini Mohd Ghazali, and the case of Cheng and Wong.
 * Are they really obsess towards beauty product?

4. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍Research/Objective ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍
 * To identify whether Malaysian women are really obsessed with beauty products
 * ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍To clarify what drives them to look beautiful ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍

5. Research Question
 * Are they agree that career woman obsess to look beautiful?
 * How serious the obsess of Malaysian’s career woman?

6. Significance of Study
 * Result will show the level of obsession to look beautiful among Malaysian women
 * Findings will illustrate a great opportunity to the new entries to enter beauty product market.

7. Scope
 * Obsess toward beauty product within career woman
 * Respondent are career woman which is involve executive and non-executive

8. Methodology for Data Collection
 * Observation
 * Questionnaire
 * Voting

9. Article [|Kosmetik: Rakyat Malaysia diunjur belanja RM3.42 bilion] [|Asia-Pacific Cosmetics and Toiletries Market Overview -Malaysia]


 * Noorain and Asyura, you would need to find the problem statement in your background information before we can proceed with research objective and research questions. Hope you can work that out before our second meeting.

AMENDED PROPOSAL

1. Title MALAYSIAN CAREER WOMEN OBSESSION TO LOOK BEAUTIFUL

2. Background Information

Beauty market in Malaysia is growing rapidly. On cosmetic industry, Malaysian spend an estimated $ 500 million every year. Reports from the Utusan Malaysia newspaper dated September 18, 2010 states that Malaysians spend RM3.42 billion projected in 2010 for the purchase of cosmetics and beauty products. Why Malaysians are willing to spent money to look beautiful ? The main reason is beauty can enhance the confidence level of a person in the course of work and personal lives. We are not ashamed to mix with people around. In fact, people around us also prefer if we look good. In addition,influenced by lifestyle factors artists and ads that are displayed in TV also encourage Malaysians to spend to look beautiful. However, the level of obsession to the beauty of a person is different. I t depends on the level of the economy, lifestyle and status of a person. There are three categories of beauty products. It includes skin care, hair care and body care. I n skin care, there are two methods of care that is frequently performed and rarely performed. Frequently performed refers to the methods of care are usually done by all levels. I t does not involve significant costs such as make-up, taking vitamins or herbal medicine(jamu) , keep a good meals and getting enough sleep. Rarely performed refers to those who are obsessed to the beauty like botox, implant(susuk) , weekly facial treatment and laser skin treatment. Not everyone can afford to spent money doing this facial treatment because of its large cost and have a higher risk to damage the face although the results are far more effective. Hair care is also emphasized by every woman, especially for those who do not covered their hair. At least, women is going to wash their hair using syampoo. Some of them also cutting, styling and coloring their hair in accordance with current trends. Currently, hair treatment options , especially in planting and growing hair is quite popular too but cost is quite high.Usually, obsession person is willing to pay for it. The third category is body care which is it devided by two types: traditional and non-traditional(modern). B ody care through traditional methods are as bath scrubs, milk bath, and massage. Some of them also practice the flower bath to ensure they always look beautifull and smell well. However, for those who use modern method, jogging, diet, get enough rest, joining the dance class, and exercise are the examples. But, for those who are obsessed , they are willing to do plastic surgery and suction fat. They willing to bear the risk (be ugly or die if failure) to always remain beautiful.

CHAPTER 1

1.1 Background Information
 * 1) Introduction

 Beauty market in Malaysia is growing rapidly. On cosmetic, Malaysian spend //about// RM500 million every year. Reported by Utusan Malaysia dated September 18, 2010 stated that in 2010 Malaysians was spend RM3.42 billion for the purchase of cosmetics and beauty products.

Why Malaysians willing to spend so much money in order to look beautiful? The main reason is beauty can enhance the confidence level in the course of work and personal lives. We are not ashamed to mix around with other people. In fact, people around us also prefer if we look good. In addition, the lifestyle of popular artists and advertisements that are displayed on TV was influenced and encourage Malaysians to spend so much money to look beautiful.

However, the level of obsession to look beauty is different from one person to another. It depends on the level of economy, lifestyle and status. There are three categories of beauty products; it is skin care, hair care and body care. In skin care, there are two methods of application, which is frequently performed and rarely performed. Frequently performed refers to the methods of care are usually done by all levels. It does not involve significant costs such as make-up, taking vitamins or herbal medicine (jamu), old people rule and tips (petua), keep a good meals and getting enough sleep. Rarely performed refers to those who are obsessed to the beauty like home made beauty product, botox, implant (susuk), weekly facial treatment and laser skin treatment. Not everyone can afford to spend money doing this facial treatment because it’s expensive and have a higher risk to damage the face although the results are far more effective.

Hair care is also emphasized by every woman, especially for those who do not cover their hair. At least, women are going to wash their hair using shampoo. Some of them also cutting, styling and coloring their hair in accordance with current trends. Currently, hair treatment options, especially in planting and growing hair are quite popular too but cost is quite high. Usually, obsession person is willing to pay for it.  The third category is body care which is it divided to two types: traditional and non-traditional (modern). Body cares through traditional methods are like milk bath, and massage. Some of them also practice the flower bath to ensure they always look beautiful and smell well and get enough rest too. However, for those who use modern method, jogging and exercises, diet, and join into dance class are the examples. But, for those who are obsessed, they are willing to do plastic surgery, liposuction, tummy tuck, injection of silicon, injection of ozone and well corset. They will to bear some pain to obtain the desired shape. 1.2 Statement of Problem

Nowadays beauty is an important aspect especially to the career women. One of the reasons, beauty is a symbol of confident; more beautiful they are, more confident to facing the public. To look beautiful, some women preferred a simple way, while others go for an extreme. Reported by local newspaper there are cases that career women died due to liposuction. From that, we can see to what extent women did to look beautiful. <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">1.3 Research/Objective <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">The objective of this study is to identify whether Malaysian women are really obsessed towards beauty products. From that, we can find out which method they prefer, convenience, and willing to use and buy in order to look beautiful, either traditional method or modern method. We also pleased to see how much the willing to spend in beauty product. Besides that, the survey also to classify whether they go to extreme action for beauty. <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">1.4 Research Question <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">This study is focus on how serious the obsession of Malaysian’s career women in order to look beautiful. Next, the respondents will be asked the preferred way either traditional or modern, the cost their spent and the motivation drive them to look beautiful. The other questions consist of age, marital status, position, level of education, and some personal information. <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">1.5 Significance of The Study <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">From this study, findings will show the obsession level of Malaysian women to look beautiful and will illustrate an opportunity to the new entries on beauty product. <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">1.6 Scope <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">This respondent for this study are career woman which is involve executive and non-executive. <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">1.7 Methodology for Data Collection <span style="font-family: 'Times New Roman',Times,serif; font-size: 140%;">The methodology use for data collection is questionnaires. Q uestionnaires are very cost effective, quick to collect information and easy to analyze.